Introduction
In the Spring of 2024, I was 1 of 8 design students selected university-wide to participate in the University's Design Studio class under the guidance of Lucille Tenazas, Henry Wolf Professor of Communication Design; creating work across platforms such as print, digital, and social media, with key initiatives like the Annual Parsons Benefit and Parsons Festival.
In a competitive selection process, my design proposal was chosen by The New School's Marketing & Communication team to represent the visual identity for the 75th Annual Parsons Benefit. I then took the lead in directing my class to develop the full suite of marketing assets—across print, digital, and social media—for the 75th Annual Parsons Benefit.
My design process involved working with The New School's brand system, while also utilizing imagery and visuals from the Parsons Fashion Student Work Archives throughout the years. Playing with the themes of 'fabrication', 'tactility in form' as well as 'motions across material', my design consisted of a manipulation of the event name, type setting as well as imagery.
Under my creative direction, we developed assets that aligned with both the marketing campaign and Parsons’ branding guidelines. Our work included a variety of digital ads, such as social media posts, Facebook and Twitter banners, email content, and advertising posters. Additionally, we produced event-specific materials, including the event program, brochure, and assets designed for projection displays.
'Save The Date'—Digital Invite to 75th Annual Parsons Benefit 2024.
Banner for Digital Invite page.
